Promoting the European launch of the new Peugeot 3008 crossover car. Based around the concept of ‘Test Tracks’ using a vinyl record metaphor to show the car driving around a circular test track – to tie in with the ATL campaign. The intuitive Papervison 3D interface allowed users to explore a 3D record sleeve showing which ‘tracks’ could be played. With each respective track showing a unique test for the car – highlighting the 3008’s grip control feature.
Interaction Design, Animation & Prototyping