Web App

Imagine a car brochure that brings the vehicle to life in your hands. AKQA teams up with MINI to create a rich and interactive web app for tablet – the first of its kind. Already adopted by forty-two countries, this brochure app for the new MINI hatch visualises the story of ‘The New Original’ through a touch-based journey from past to present. Customise your exterior, get a grip on the technology, and book a test drive straight through the app. Future releases will see the introduction of more models and some attention-grabbing new features.


Art Direction
Lead Design
Animation & Prototyping