FROM SWEDEN
WITH LÖV
Volvo
Global Campaign Site
This international campaign site promotes the launch of the new Volvo XC60. Following on from the XC60 teaser campaign, the main feature of the site allowed users to customise an XC60 car and see how their preferences compared to other peoples from all over the world. Featuring a Papervision 3D interface, users could explore the most popular version of the car and experiment with the varying options.
ROLES
Concept Design,
Lead Design,
Interaction Design, Animation & Prototyping
ACCOLADES
Mobius – Gold
Epica – Silver & Bronze
New York Festivals – Bronze & Finalist
Cannes – Nominee
Webby Awards – Nominee & Official Honoree
