Promoting the Global launch of the new Volvo S60. Based around the concept of ‘Naughty’ – the new S60 was seen as the ‘naughty Volvo’ being sexy, sporty, and fast. A truly integrated campaign where all agencies came together to create a campaign where digital was the main thrust. Asking the user to ‘dial up’ the level of naughtiness they were able to see the S60 perform a typical test i.e. a slalom test, by changing the dial ‘naughtier’ versions of the test were shown. With the 4th level users were invited to suggest, via Facebook, how the naughty the final level should be.